Supplies on the Fly - A Sysco Company

Job 171319 - Marketing Automation Manager
Kennesaw, GA

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Job Details

Location: Kennesaw, GA
Employment Type: Full-Time
Salary: Competitive

Job Description

POSITION SUMMARY:

Manages the day-to-day operations the marketing department, leading the development, maintenance and optimization of data-driven recurring and triggered email campaigns.

RESPONSIBILITIES:

  • Manages a team of designers and marketing coordinators
  • Designs workflows and templates for automated email campaigns,
  • Works with the database administrators to manage the flow of data between internal databases and the marketing automation platform.
  • Manages data extensions with product and subscriber information.
  • Uses data to build subscriber groups for targeted email campaigns.
  • Develops dynamic email templates using AMPScript language.
  • Develops and manages A/B testing strategies.
  • Creates survey and form landing pages to collect data from customers and OpCo personnel.
  • Monitors and tracks campaign performance through Salesforce Marketing Cloud and Google Analytics.
  • Produces standard campaign performance reports and ad hoc reports as needed.
  • Makes recommendations for improving campaign performance.
  • Codes emails and landing pages as needed. 

Requirements

QUALIFICATIONS:

Basic Qualifications:

  • College degree in related field
  • 3 years of experience in digital marketing
  • 3 – 5 years of experience in leading and growing a team
  • 1 – 3 years of experience with Salesforce Marketing Cloud or similar platform
  • Working knowledge of marketing automation tools
  • Basic to intermediate knowledge of HTML and CSS
  • Basic SQL skills
  • Intermediate to advanced Excel skills

Preferred Qualifications:

  • Ability to code HTML emails from scratch
  • Experience writing complex SQL queries to enable automation or segmentation in Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant Certification

Professional Skills:

  • Ability to translate data into actionable recommendations
  • Ability to produce reports that effectively combine large amounts of data.
  • Ability to prioritize work to meet assigned deadlines
  • Ability to thrive in an iterative environment, reacting quickly and positively to feedback
  • Ability to work independently and with a group on various on-going projects simultaneously
  • Ability to accurately spell
  • Ability to speak and write English in a clear, understandable manner
  • Ability to work accurately in a fast-paced environment
  • Ability to work with a diverse group of people
  • Ability to work comfortably under pressure
  • Ability to concentrate for extended periods of time
  • Must have the ability to carry out instructions furnished in both oral and written form
  • Ability to act in an ethical, honest and professional manner at all times

 

 

 

 

 

 

 

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